3D Design services
In terms of 3D Design services and general 3D the following are offered. Whether the requirement is for stills, or animation. Simple or Photorealistic rendering. Get in contact to discuss your requirements.
These projects include Exterior rendering, interior rendering (Floorplan rendering) and landscape creation including vegetation. Some were created using floor plans/site plans, other were created from concept sketches/photos.
Get in contact to discuss your project.
3d Product Visualisation
These projects cover animations as well as stills for 3d product visualisation. In some instances, the 3d product animations/stills were of existing products, where the marketer, need to gain a greater deal of engagement or visibility.
This process is also widely used by entrepreneurs looking to launch a new product. Where a physical product does not exist. Here the client wished to explore product design, and we worked closely, to come up with the best design concepts, to meet their needs. In some instances, this was all done before the creation of a physical prototype.
The workflow, involved, means, we work from sketches and ideas, to visualise what the product might look like. This is all done using computer generated imagery (CGI). The process involves firstly:
- 3D modelling of the concept
- 3D Texturing, shading and lighting
- And finally 3D rendering, as stills or an animation
Once this is done, we create a set of initial product stills. Or a product animation.
These can be 360 degree videos, showing the product from all angles, or, the product placed in a contextual/lifestyle environment. Or creating an exploded view, which shows internal components. One example is a bathtub, in a bathroom environment, or a car, in an urban setting. Or a consumer product, like headphones, in a studio environment. This gives the product context, and users are more easily able to see how it would fit in with their needs.Quite often users will employ these animations in order to gain funding or gauge demand for the product through platforms such as kickstarter. This is a much more cost effective means of visualising things than using traditional photography or video.
The next step if required, is to create a prototype model, with more exact measurements and tolerances. Clients will then usually send these away for prototyping/3d printing, so that they have a physical product to hand. Which can then be further refined and adjusted before final manufacture.
Another avenue in this process, is to hand scan/3d scan a product prototype, that may already have been built. Then, use that model to visualise the product. This workflow is slightly different. In this instance, we need to clean up the scan, built/rebuild it, so that the model can be used in native 3d packages for rendering purposes. The result is often a model, that can then be further built upon, refined, and then re-protoyped into a physical format. Some examples are here.
We've worked on a number of these types of projects, ranging from cars, boats, smart dog collars, Smart watches. etc. Please take a look at a few examples above. In some instances CAD models were available, in some we fabricated something for the client from scratch.
These projects involve character design, for 3d animation and 3d print. The process and workflow involved in the creation of each type of project overlaps slightly, but then deviates at the point of final output.
How to design a character
We start out by discussing the concept, with the client. This involves, an element of storytelling. In fleshing out the character design,we discuss a backstory, personality, and based on those factors, we set out to the nest stage in the process.
Character design sketches
The process of character development starts with rough sketches. These provide information with regards to the physical attributes. Whether it will be humanois, or bipedal. Or something else altogtehr. based on the story developed, we design a set of attire. And finally we create an environment or backdrop that adds to the story. You can check out some character skteches here. The final result is a character sheet, detailing front and side views at a minimum. Sometimes the client will provide these. Once, the character design sheet is ready, we move to the next step.
3d modelling for character design
An initial mesh is created in a package like Zbrush, depending on whether the character is to be used in animation, still or for 3d print, we retopologise the mesh. For animation, the mesh requires a certain poly flow, to enable correct deformations. This mesh is then Uv'd and textured. And finally taken into a package like Maya and rigged. It would now be ready for animation
3D printing for character design
Once a mesh has been created in Zbrush. For 3d printing it is essential that we have the right dimensions and wall thickness. It is also essential that the topology be clean in that there are no overlapping polys. It is then textured where required. Once this has been taken care of, the mopdel can be hollowed, to save on material, and can also be cut into pieces, that can later be glued together after it is 3D printed/prototyped.
We sometimes recieve scan data from clients, which is then cleaned up, and prepared for 3d print. This can come from 3d scanners, or from photogrammetry.
Here are a few examples projects carried out in the past
Contact us to learn more.
Scientific animation, is now being increasingly used by companies in the biomedical sector. They are using this technology, to educate, internally within the organisation. It is also being employed, to educate stakeholders, and end users. Ensuring greater transparency, and buy in. Merck, uses still images, of processes on its website for example.
A Biomedical animation, or still image, is a much better means of demonstrating a complex biological process. Or the way a pathology works. Or the way a new medical/drug based intervention works at a molecular level.
End users, will be more likely to engage with this medium rather than reading lengthy medical texts. 3D technology, now enables us, to create, detailed bio molecular structures. This includes, gene strings. Electron microscope imagery is used as a base reference. The detail that can be modelled in is phenomenal.
This allows for the creation of engaging, visually stunning scientific animation and stills. This technology is identical to what is used for major science fiction films. We can also employ, the same animation techniques, such as dynamics, particles and fluids.
Past projects we have worked with involved creating biomedical animations, describing processes such as DNA-ETGA, and Nanopore sequencing.
We use the latest in 3d sculpting technology to create accurate models, these are then textured and lit to create a photoreal result. The biomedical animation, which is the end product, is visually pleasing and engaging. This results in better buy in, from potential investors, and stake holders. Resulting in a better return on investment.
Get in contact to discuss your project requirements.
3D Explainer Video
3d explainer video, is a great tool, for explaining a given process.
They can be used to describe:
- Industrial Processes
- How a new technology works
- How a new toolset, or process can be used efficiently
The primary purpose of 3d explainer video is to educate the audience involved. This can be:
- An internal audience. ie members of staff, new trainees. This is an extremely useful way, to distribute knowledge on internal or task driven processes. By having a single go to resource that everyone can use, organisations save in terms of cost of educating new users
- An external audence. This is usually for external stakeholders, or potential investors. When a new texhnology is being implemented. Organisations can use 3d explainer video in order to gain buy in, for these new ideas.
How are 3d explainer videos being used by organisations?
Using 3d explainer video to engage with end users
Some organisations now use 3d explainers to demonstrate to end users of a product, as an extended instruction manual. How exactly their product is best used. This mimimises returns, and ensures users get the best use out of the product. The end result is cost savings from reduced wastage, due to returns
Implementation of training through VR
Alot of organisations are now employing 3d explainer video in the form of VR based training. Here the organisation, commissions an entity like ourselves. To create a live interactive representation of a factory, or a set of tools. The interactive nature allows the user to use tactile means. To operate the machinery in question. Enabling training to be carried out quickly, as an event that can be repeated numerous times. At a minimum cost
Explainer video as part of PR campaigns, encouraging environmental care
A growing number of mining and fule organisations are now using explianer videos to describe how their proceeses, ensure a minimal impact on the environment. They also use these do highlight new industrial processes they employ to make this happen.
This means better reputation, and PR. Transalting into more investment.
3d explainer video is a great communication tool. It ensures better engagment of audiences, stake holders and potential investors.
2d explainer videos were once extremely popular and still are. But what 3d explainer video is able to capture in terms of detail, and replication of user experience. "d still cannot. This is a technology that will be essential to any organisation, wishing for better engagement with audiences and stakeholders
Past projects have included unique scenarios, such as videos showing the creation of wine. Here the client described the process, and we built out the hardware and animation, using dynamics to show how it would look in real life.
For more complex processes, we sometimes use, manufacturer made models, which are prepared for animation, to recreate the process, with a high level of accuracy and detail. Where a user can go through each step, and button press, involved in the process. If required.
These 3d videos, can also be used to show new industrial type processes or inventions, where the client may not wish to disclose exactly how the technology works, but its benefits, so that they gain buy in for their idea. We work with each client, to ensure the end product matches their expectations. We usually work with clients under NDA agreements. All video snippets shown below, were allowed by the clients under the NDA.
These types of videos are routinely employed by large compaines such as Engie etc.