3D Explainer Video
3d explainer video, is a great tool, for explaining a given process.
They can be used to describe:
- Industrial Processes
- How a new technology works
- How a new toolset, or process can be used efficiently
The primary purpose of 3d explainer video is to educate the audience involved. This can be:
- An internal audience. ie members of staff, new trainees. This is an extremely useful way, to distribute knowledge on internal or task driven processes. By having a single go to resource that everyone can use, organisations save in terms of cost of educating new users
- An external audence. This is usually for external stakeholders, or potential investors. When a new texhnology is being implemented. Organisations can use 3d explainer video in order to gain buy in, for these new ideas.
How are 3d explainer videos being used by organisations?
Using 3d explainer video to engage with end users
Some organisations now use 3d explainers to demonstrate to end users of a product, as an extended instruction manual. How exactly their product is best used. This mimimises returns, and ensures users get the best use out of the product. The end result is cost savings from reduced wastage, due to returns
Implementation of training through VR
Alot of organisations are now employing 3d explainer video in the form of VR based training. Here the organisation, commissions an entity like ourselves. To create a live interactive representation of a factory, or a set of tools. The interactive nature allows the user to use tactile means. To operate the machinery in question. Enabling training to be carried out quickly, as an event that can be repeated numerous times. At a minimum cost
Explainer video as part of PR campaigns, encouraging environmental care
A growing number of mining and fule organisations are now using explianer videos to describe how their proceeses, ensure a minimal impact on the environment. They also use these do highlight new industrial processes they employ to make this happen.
This means better reputation, and PR. Transalting into more investment.
3d explainer video is a great communication tool. It ensures better engagment of audiences, stake holders and potential investors.
2d explainer videos were once extremely popular and still are. But what 3d explainer video is able to capture in terms of detail, and replication of user experience. "d still cannot. This is a technology that will be essential to any organisation, wishing for better engagement with audiences and stakeholders
Past projects have included unique scenarios, such as videos showing the creation of wine. Here the client described the process, and we built out the hardware and animation, using dynamics to show how it would look in real life.
For more complex processes, we sometimes use, manufacturer made models, which are prepared for animation, to recreate the process, with a high level of accuracy and detail. Where a user can go through each step, and button press, involved in the process. If required.
These 3d videos, can also be used to show new industrial type processes or inventions, where the client may not wish to disclose exactly how the technology works, but its benefits, so that they gain buy in for their idea. We work with each client, to ensure the end product matches their expectations. We usually work with clients under NDA agreements. All video snippets shown below, were allowed by the clients under the NDA.
These types of videos are routinely employed by large compaines such as Engie etc.
Renewable Energy Project Design - 3D
Working with an International agency client, the brief was to conceptualise, their client moving from a fossil fuel based energy paradigm, to something renewable energy based.
Power Plant Miniatures 3D
This project involved the creation of 3D models in the form of miniatures, in order to demonstrate the workings of various types of power plants. This was for illustrative purposes in a print publication.
I was responsible for modelling out the parts, of each type of power plant and setting up a simple layout that would be visually easy to understand.
The challenge was to simplify the highly complex parts into simpler components, that could be "read" easily.
Software used: Blender, 3DSMax and Vray.
3d explainer video: Solar thermal
Working with a US based client on a new technology based on solar energy. The project was completed under NDA, as the technology is prorietary, so we craeted a set of animations, to show the product, without actually demonstrating the mechanics, of how it would work.
3D Explainer video: Mobile Server Containers
3D animation created on behalf of a Chilean advertising agency for Eaton Servers. Demonstrating their mobile server units.