3d Product Visualisation
These projects cover animations as well as stills for 3d product visualisation. In some instances, the 3d product animations/stills were of existing products, where the marketer, need to gain a greater deal of engagement or visibility.
This process is also widely used by entrepreneurs looking to launch a new product. Where a physical product does not exist. Here the client wished to explore product design, and we worked closely, to come up with the best design concepts, to meet their needs. In some instances, this was all done before the creation of a physical prototype.
The workflow, involved, means, we work from sketches and ideas, to visualise what the product might look like. This is all done using computer generated imagery (CGI). The process involves firstly:
- 3D modelling of the concept
- 3D Texturing, shading and lighting
- And finally 3D rendering, as stills or an animation
Once this is done, we create a set of initial product stills. Or a product animation.
These can be 360 degree videos, showing the product from all angles, or, the product placed in a contextual/lifestyle environment. Or creating an exploded view, which shows internal components. One example is a bathtub, in a bathroom environment, or a car, in an urban setting. Or a consumer product, like headphones, in a studio environment. This gives the product context, and users are more easily able to see how it would fit in with their needs.Quite often users will employ these animations in order to gain funding or gauge demand for the product through platforms such as kickstarter. This is a much more cost effective means of visualising things than using traditional photography or video.
The next step if required, is to create a prototype model, with more exact measurements and tolerances. Clients will then usually send these away for prototyping/3d printing, so that they have a physical product to hand. Which can then be further refined and adjusted before final manufacture.
Another avenue in this process, is to hand scan/3d scan a product prototype, that may already have been built. Then, use that model to visualise the product. This workflow is slightly different. In this instance, we need to clean up the scan, built/rebuild it, so that the model can be used in native 3d packages for rendering purposes. The result is often a model, that can then be further built upon, refined, and then re-protoyped into a physical format. Some examples are here.
We've worked on a number of these types of projects, ranging from cars, boats, smart dog collars, Smart watches. etc. Please take a look at a few examples above. In some instances CAD models were available, in some we fabricated something for the client from scratch.
Get in contact to discuss your project.
Flight Simulator texture design
In 2018, I worked we worked with a Flight Simulator texture design project, for a company rivalling Microsoft's flight simulator application. The task was to develop something more realistic. I was involved in creating over 500 airplane lights textures, each one specific to a different model of aircraft. Here is a short video with some of those lights textures in place. Used by the company FSReborn, in a promotional video.
Print designs for their promotion are here
Ice cream 3d visualisation
One in a series of food related logo shapes created for a Dutch agency working on behalf of a Netherlands based food retailer. Modelled and textured in Zbrush, final render with 3dsmax with Vray.
This project involved the creation of a nappy model for a major brand, to show absorbency. This would be demonstrated through an animation. Created using 3DSmax, Zbrush and Vray.
Yacht Design Project
I was commissioned to create a photorealistic visual of a yacht that was under construction from photographic reference of the partially built yacht.
Product Visualisation: Smart Dog Collar
Smart dog collar design, created using Rhino, rendered with VRay. This project involved the design of a new invention, the smart dog collar. The aim was to visualize it, in order for the client to gain funding for mass manufacture.
Product Visualisation: Hairyworm Phonecase
Modelled in Rhino and 3DSMax. Final rendering using VRay. Images created for print and web.
Product Visualisation: Smart Watch
Visualisation of a smart watch model. Texturing, rendering and lighting, with Vray/3dsMax, post production in Nuke and Photoshop.
Phonaudio headphones: Product animation
Working with an innovative manufacturer, with a product positioned, in the same segment as Bose. The aim of this project was to create a few animations ,for Phonaudio headphones. Specifically one of their better selling models. The brief involved the creation of 3 animations. 1 animation of the product in a exploded view, one of the headphones, causing a piece of paper to vibrate. And the final, was a features video, highlighting the key features of the headphones. Visualisations created using 3DSMax, VRay, Rhino, after effect and Nuke:
SMEG Oven Photorealistic Product Rendering
Product rendering project, using a CAD model provided by the manufacturer. The task involved converting the CAD files to a 3DSMax format, then texturing, lighting and shading the model in max, for render with mental Ray.
Lamborghini Diablo 3D Car animation
Created using high poly, nurbs and subD geometry. Created using a "patch" modelling approach. Texture and shading using Mental Ray, lighting created using a simple final gather cast.
Dauer 962 3D Car animation
Hi poly/SubD model, showing the exterior car body design of the famous Dauer 962 with final gather and white environment. Created using 2 ref. images only. No orthographic plans used.